Who I am, what I do.


Hi, I'm Arch, founder of Human, Better! Since 2007, I've been helping individuals and organizations navigate the obstacles between work, life, and well-being. As founder and director of Employee Engagement at ACTIVE Network, we created, nurtured, and scaled an award-winning, highly-participated and effective wellbeing program known as ACTIVEx.


In 2017, I started Human, Better! with the similar intention of guiding individuals and organizations towards building better environments for human thriving. We achieve this through mastering stress, building emotional leadership, and using the foundations of wellbeing to architect environments that help humans move from threat to thrive.


My credentials are as a certified professional coach, a certified stress mastery educator with a certificate in positive psychology through UPenn (via Coursera). I've learned from some of the best teachers, coaches, therapists, and researches, while immersing myself in my own dysfunctional relationship with stress, anxiety, and behaviors rooted in avoidance. 


Yeah, perhaps I'm just like you in that sense. My knowledge and experience don't inoculate me from the challenges of life, however, I've discovered what it takes to do so, better.


I refer to this as my “ME-hD."


The Good Stuff.

I contribute to life as a personal leadership coach, keynote speaker, and workshop facilitator. Perhaps more importantly, I'm a husband, a brother, a son, a "funcle," a friend, and an advocate for those that seek to be better. I believe life is best lived outside, exploring. I also believe exploring ourselves from the inside is one of life's greatest adventures.   


For over a decade, I’ve been creating environments of emotional leadership and personal well-doing for individuals and organizations. Guided by real-world experience and my education in the scientific understanding of human wants and needs, my knowledge and skill guide you in finding your way.


My experience in the corporate world provided me a front row seat to understanding what makes organizations thrive, and what allows individuals to reveal and share their greatness. My personal experiences navigating my own journey put me on a path seeking the skills and knowledge to thrive in work and life.


Throughout this journey, I’ve cultivated my own life’s task: to create a space for emotional leadership so that people can become the best version of themselves. Whether it’s manifested in one’s physical well-being, emotional well-being, or professional well-being, I’ve experienced tremendous efficacy being led by this purpose.


Using this purpose as the foundation for building corporate human engagement programs has resulted in winning awards, winning the hearts and minds of those involved, and positively transforming the lives of thousands. I’ve helped lead a company of thousands through a corporate journey as a private company to public, back to private, sold to a PE firm, MOVED to another state, and eventually, sold to a public company. Throughout, I provided the emotional leadership needed to navigate the change.


Over the years, I’ve grown my guiding and consulting acumen–learning from the best therapists, well-being coaches, psychologists, and the leading researchers on the key elements of human flourishing–PERMAH, amplifying gratitude, goal-attainment, relationships with stress and anxiety, self-compassion, character, and resilience. Add to that a deep social intelligence for all levels of an organization, a leadership style that promotes a belief in one’s self and confidence in others, I believe my character strengths, talents and skills provide a package for amplifying individual and organizational greatness.





Coaching elevates and amplifies our ability to approach life–personally and professionally. So often we're motivated by avoidance because of perceived fear, limiting beliefs, or patterns of thinking and doing that keep us from where we wish to go and who we wish to be. Coaching is the catalyst for clarity through curiosity, courage, and increased confidence.    


YES! Please do. Listen, I get it, it takes being in the right space at the right time, and sometimes we need a little nudge to move us. Know that all you will receive from me during this discovery session is my full attention towards you, on you, understanding where you are and where you wish to go.


I offer many different investments options, all discussed in the discovery call. We often make decisions based only on expense without better understanding the value and potential impact. Let's see what works for you!

It doesn't make much sense for me to share "why me," it might be slightly biased! What I will say is that I have a long, long history of making people feel accounted for. I'm not an accountability coach–I won't be an extrinsic motivator for your change. It must come from within you. I'll help you find it.


The Personal Side 

Not what I do. Who I am.



©2020, arch fuston coaching and consulting  |  Human, Better.