Who I am, What I do.

Arch Fuston is the founder of Human, Better!, his personal performance* coaching and professional well-being consulting practice. Since 2007, Arch has been helping individuals and organizations navigate the obstacles between work, life, and well-being as Director of Employee Engagement at ACTIVE Network where he created, nurtured, and scaled an award-winning, highly-participated and effective wellbeing program known as ACTIVEx. In 2017, Arch started Human, Better! with the similar intention of guiding individuals and organizations towards building better environments for human thriving. He achieves this through mastering stress, building emotional leadership, and integrating engagement programs that move the masses from threat to thrive. Arch is a certified professional coach, a stress mastery educator, has a certificate in positive psychology through UPenn (via Coursera), and is a member of The American Institute of Stress. Arch likes people to know that he is just like you. His knowledge and experience don’t inoculate him from the challenges of life, but over the years he’s learned to experience those challenges, better. He calls it his “Me-hD,” and was motivated to earn it because he admittedly used to be terrible at stress!
Oh, the irony.

The Good Stuff.

Hi - I’m Arch Fuston. I'm a life coach and award-winning corporate well-being consultant. More accurately, I'm just like you. I'm a spouse, a brother, a son, a "funcle" and a friend. I believe life is best lived outside, on a bike, and/or on the trails. I also believe exploring ourselves is one of life's greatest adventures.   

For over a decade, I’ve been creating environments of emotional leadership and personal well-doing for individuals and organizations. Guided by real-world experience and my education in the scientific understanding of human wants and needs, my knowledge and skill guide you in finding your way.

My experience in the corporate world provided me a front row seat to understanding what makes organizations thrive, and what allows individuals to reveal and share their greatness. My personal experiences navigating my own journey put me on a path seeking the skills and knowledge to thrive in work and life.

Throughout this journey, I’ve cultivated my own life’s task: to create a space for emotional leadership so that people can become the best version of themselves. Whether it’s manifested in one’s physical well-being, emotional well-being, or professional well-being, I’ve experienced tremendous efficacy being led by this purpose.

Using this purpose as the foundation for building corporate human engagement programs has resulted in winning awards, winning the hearts and minds of those involved, and positively transforming the lives of thousands. I’ve helped lead a company of thousands through a corporate journey as a private company to public, back to private, sold to a PE firm, MOVED to another state, and eventually, sold to a public company. Throughout, I provided the emotional leadership needed to navigate the change.

Over the years, I’ve grown my guiding and consulting acumen–learning from the best therapists, well-being coaches, psychologists, and the leading researchers on the key elements of human flourishing–PERMAH, amplifying gratitude, goal-attainment, relationships with stress and anxiety, self-compassion, character, and resilience. Add to that a deep social intelligence for all levels of an organization, a leadership style that promotes a belief in one’s self and confidence in others, I believe my character strengths, talents and skills provide a package for amplifying individual and organizational greatness.

Personally, I am a husband, a son, a brother. I am a creative, an athlete, a compassionate friend, and confidante. I am a student of positive psychology, a life/leadership coach, and a mesearcher, always learning and training my gifts to be of service to myself and to others.




Coaching elevates and amplifies our ability to approach life–personally and professionally. So often we're motivated by avoidance because of perceived fear, limiting beliefs, or patterns of thinking and doing that keep us from where we wish to go and who we wish to be. Coaching is the catalyst for clarity through curiosity, courage, and increased confidence.    


YES! Please do. Listen, I get it, it takes being in the right space at the right time, and sometimes we need a little nudge to move us. Know that all you will receive from me during this discovery session is my full attention towards you, on you, understanding where you are and where you wish to go.


I offer many different investments options, all discussed in the discovery call. We often make decisions based only on expense without better understanding the value and potential impact. Let's see what works for you!


It doesn't make much sense for me to share "why me," it might be slightly biased! What I will say is that I have a long, long history of making people feel accounted for. I'm not an accountability coach–I won't be an extrinsic motivator for your change. It must come from within you. I'll help you find it.



Not what I do. Who I am.


A little glimpse into who I am and how I choose to live my life.


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